Design Analysis of the Casio A168–1YES

The Casio A168–1YES series is a classic digital “retro-watch” in metal-finish; a model based on the original F91W-1 model which came out in 1991. Despite its cheap price (relative to other objects of the same type — watches) the watch comes with a certain social status or message, and a history behind it.

I will in this object-analysis examine the Casio A168–1YES from the first 14 questions from Birds “40 questions to ask an object” which focuses on the objects form and function.

The model Casio A168–1YES

The watch case measures 38,6 x 36,3 x 9,6 cm and weighs around 51 gr. It appears on the back of the case that the backside is made of stainless steel. The rest of the case is produced in resin, which blank finish imitates stainless steel. The band and lock are made of three rows of links in the same stainless steel as the backside. The band's width starts at the same width as the hidden lugs of 2,2 cm, and then tapers till the 1,5 cm lock, continuing the line from the case creating a more aesthetically pleasing transition.

The octagon dial window is made of acryl plastic, an unconventional shape with unconventional crowns/pushers as a consequence of its digital working, with two on the left side and one on the right side of the case, which functions are described on the dial, even though each includes more functions than the described. An auditory response is given when pressing when pushing the left bottom button or when an alarm is set.

Apropos digital functions, apart from showing time in AM/PM as well as 24-hour format, and showing weekday and date are shown on the dial as a kind of subdial, the watch includes further functions. With help of an electro-luminescent panel, the dial can light slightly up, helping seeing it in the dark, which activates when holding the left top button down. At last, it includes an alarm function makes it possible to set a one time or daily alarm, which is set pressing a combination of buttons, and a stopwatch function.

The main functions are, as said, on the watch’s front in a minimalistic font, shown in white with graphics in the three primary colours on the black background. In the middle of the front, the electronic dial makes up only 1,9 x 0,9 cm of space, where the black digital font and symbols are shown on a dusty grey background.

The watch’s price is recognised in the choice of material, where resin and acrylic are relative cheap commodities, where the amount of stainless steel is minimal, but still contributing to the watch's durability. Casios general minimalistic style and low price make their watches very democratic. Originally launched in the nineties, the watch has received a popular, almost cult status and has become trendy in connection with the trend of the nineties comeback.




Designculture graduate enthusiastic about the link between Design and Culture and the effect it has on you.

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Morten Thorn

Morten Thorn

Designculture graduate enthusiastic about the link between Design and Culture and the effect it has on you.

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